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    “My most important task every day?
    Listening.”
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    “Typical approaches bore me.
    I’m interested in finding
    creative solutions
    that work.”
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    “Our goal is to help you,
    the client,
    live and breathe your brand.”
  • “Don't ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.”
  • “It does not take much strength to do things, but it requires a great deal of strength to decide what to do.”
  • “Vision is not enough; it must be combined with venture. It is not enough to stare up the steps; we must step up the stairs.”
  • “Imagination is more important than knowledge.”

The toolbox.

The work.

The results.

The buzz.

We’re people people.

Smart. Colorful. Capable.

That’s what makes up the i/m team.

We are a savvy group of healthcare marketing pros committed to your success.

From account management to creative, and from media to PR – every team member offers their significant breadth of experience combined with the enthusiasm and smarts to keep things fresh, inventive and oftentimes unexpected.

The end result? The kind of responsiveness and creativity that enables us to meet the challenges that come your way.

Debra Iacunato

debby iacunato

One of our principals, but you won’t mind coming to her office!

Even though she’s a head honcho and co-founder of i/m (“i” is for Iacunato), she’s definitely hands-on.

Debby takes her three decades of healthcare marketing, advertising and public relations experience and applies the lessons learned to every solution i/m produces.

Debby believes every job—large and small—needs a customized plan. And that traditional avenues can be useful—as long as they work a little harder.

Those are the principles this principal—er, leader—lives by.

Judy Mclane

judy mclane

Co-founder. Co-owner. Co-host? Not exactly.

Judy is at the forefront of everything that is i/m (even if her initial comes second).

Judy possesses the unique perspective of having been on the client side for years. So she knows how to speak client.

The interesting part? She melds that knowledge with her now almost 30 years of healthcare experience and expertise in advertising, direct marketing and branding. That’s know-how you don’t run across every day.

The result? She gets it. Both sides of it.

Our experience speaks for itself.

Research. Marketing Strategy. Branding. Multimedia. Public Relations. i/m has a breadth of experience in all of it. Want proof? Here’s just a partial sampling of what we’ve done.

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Rebranding

Internal and External Brand Launch

Collateral

Website Development, Design and Launch

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Brand Refresh

Direct Mail

Public Relations

TV

Radio

Outdoor

Advertising

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Brand Development and Launch

Competitive Analysis

Marketing Communications Planning

Media Planning and Placement

Collateral

Advertising

Direct Mail

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Brand Refresh & Launch

Consumer and Physician Research

Public Relations

Advertising

Media

Social Media Planning & Monitoring

Crisis Communications

Collateral

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Qualitative Research

Brand Development

New Product Launch

Advertising

Direct Mail

Outdoor

Radio

Collateral

Public Relations

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Rebranding and Launch

Logo Redesign

Collateral

Advertising

Internal Communications

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Regional Marketing Communications Planning

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Marketing Team Training

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Direct Mail

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Public Relations

Collateral

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Brand Refresh

Marketing Communications Planning

Collateral

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Qualitative Research

Collateral

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Webinars and conferences

White Paper Development

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Website Refresh

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Public Relations

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Brand Refresh

Direct Mail

Advertising

Collateral

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Marketing Communications Planning

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Marketing Communications Planning

Competitive Analysis

It’s your call.

i/m has two locations. But we’re unified in our aim. To meet the needs of our clients effectively. Efficiently. And with as much creativity as possible.

We even offer a regular eBlast, crammed with helpful tips and marketing insights. Drop us a line, and we’ll add you to our distribution list.

Looking to improve results? Just make the call. We’re ready to take action.

3943 Irvine Blvd.
Suite 77
Irvine, California 92602
888.356.6406

judy mclane —judy@i-mMarketing.com

12460 Crabapple Road,
Suite 202.378
Alpharetta, Georgia 30004
888.356.6406

debby iacunato —debby@i-mMarketing.com